Produced by: North American Wholesale Lumber Association (NAWLA)
Time: 60 minutes
With the North American housing market continuing to limp along, with starts returning to the one million mark in 2015, some in the lumber industry are turning to both traditional and new overseas markets. These markets are both short term and long term and vary with the world and regional economies. Current housing starts in Japan will reach 850,000 in 2011 and more than 450,000 single family units will be wood frame, about equal to U.S. production. China is coming down from a superheated 2011 buying spree, but over the long term should continue to be a large user of softwood products. Other markets are also adjusting to the local economies.
Craig Larsen, president of the Softwood Export Council (SEC), addresses the following key issues:
- What international markets are likely to be long term buyers of North American wood?
- What kinds of softwood lumber products are used in international markets?
- Why you have to think outside the box if you really want to succeed in overseas markets.
About NAWLA and SEC
The North American Wholesale Lumber Association (NAWLA) is comprised of 500 companies dedicated to efficient distribution of lumber products and the responsible stewardship of forest resources. NAWLA represents wholesalers, manufacturers, and service provider companies throughout the distribution supply chain. Founded in 1893, it is one of the oldest lumber associations in North America. Through its membership in both the Softwood Export Council and the American Hardwood Export Council, it provides its members opportunities and information on expanding their markets overseas.
For more information on the Softwood Export Council, please visit www.softwood.org.