84 Lumber CEO speaks out on Super Bowl ad

The CEO of the hardware company that injected itself into the national debate over immigration with an ambiguous yet polarizing Super Bowl commercial declared that she supports President Trump but didn’t intend to foster division with the ad.

Maggie Hardy Magerko, owner and CEO of 84 Lumber, told People magazine that she backs Trump’s proposed border wall with Mexico but didn’t intend to take a political stand with the emotional advertisement.

She acknowledged that the commercial’s message’s were “in the eyes of the beholder,” reflecting the broad range of reactions to the ad, including praise and criticism from immigration proponents and wall supporters alike.



  1. Rick Jefferds says:

    Here’s an idea, what about a commercial about lumber, even sustainable forests. No, not political enough.

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