Every now and again the FBN team discovers a unique tool we feel our readers will geniunely appreciate. This one is powerful.
Last fall, we attended the 6th annual Montana Economic Development Summit in Butte, Montana. Craig Rawlings, Arnie Didier, and I were at the two-day event to network with the 3,000 attendees and to support the forest industry contingent there.
While I was listening to speeches from some of the world’s most successful business leaders, I couldn’t help but be distracted by a cool, new tool that Senator Max Baucus and his staff had launched to elevate the event even more. All attendees had the opportunity to download a Bizzabo mobile event app — something I had never seen before — that expanded the reach of attendees, giving users more control over their time and return on investment at the Summit. They had me at ROI.
For those readers who attend a lot of events and/or work as event organizers like myself, you have to get excited about a tool that allows attendees to:
* Create profiles that can include their contact info, websites, social media links and more;
* Message one another — before, during, and after the event;
* Flag prospects as potential leads to follow up with during and after the event;
* Engage in social media interactions right from the app;
* View the full conference agenda and read speaker bios; and
* Browse sponsor and exhibitor listings, which include links to those companies’ websites, social media pages, and more.
FBN emphasizes “connection building” in everything we do, especially at our events, so this tool is a natural fit for us. Therefore, we immediately felt this would be an incredible value-add for the upcoming SmallWood Conference and we’re proud to say that we’ve officially launched the Bizzabo mobile event app and online community as a perk for all registered SmallWood Conference attendees. This is our first foray into using mobile technology to expand business-building opportunities for our attendees, and we couldn’t be more excited to give it a spin in Minnesota this June.
Just think what a tool like this can do for the forest products industry. Networking made easier and faster. Innovation driving innovation. An increase in social media coverage, therefore exposing our industry’s success stories to a much larger audience. The list could go on.
What do you think? Can you see the potential a tool like this offers your forest industry event? And if you already have experience with mobile event apps, let us know your thoughts — good and bad — in the comment section below!
Tom Waddell is Forest Business Network’s VP of Marketing & Sales.