It’s all around you, all the time. Tidily rolled up next to the toilet when you wake up in the morning, handed to you at the corner cafe with your morning coffee, all over your desk at work, and surrounding much of the food you buy at the grocery store before heading home.
And for years, this product – paper – so ubiquitous you only really notice it when it’s not there, has been coming at a horrific cost – the annihilation of the richest, most biologically diverse rain forests on the planet by a sprawling, $4 billion company that you’ve probably never heard of: Asia Pulp & Paper Co. Ltd.
But this month, if the company is to be taken at its word, that is changing. In early February APP promised not to use a single splinter of wood again from natural forest, a stunning reversal that has environmental campaigners overjoyed. Why did it happen?